I have researched some of the reasons why most newbie internet marketers fail. In this article, you may identify yourself – or others you know. This article is not meant to be one of condemnation. It is being delivered so you can identify what areas you can improve and avoid the dreaded “F” word!
First, let me state up front that I mean nothing derogatory with the term “newbie.” Everyone was a newbie at some point in time. It is kind of like being a called a “rookie” in major league sports. Once you have that first year under your belt, you are no longer a rookie. The same for internet marketing 澳門電子商務. However, a “newbie” could mean a 5 year marketer if that person continues to make “rookie mistakes.” I am using the term “newbie” simply because most new comers to internet marketing are looking for the “quick buck” and most tend to make the same mistakes – “rookie mistakes.”
It is my intention to provide you with the information I have discovered and identified my own shortcoming with as well. I may not have made all of the mistakes I will get into, but I have made more than one of them (I can attest to that)! But I am including a few of the others I have not made (phew!) because I have found there are many people who have made them.
The worst thing a newbie can do is to enter the highly competitive field of internet marketing and think he or she is going to become rich overnight while competing against some marketers who have been doing this for years. The best solution to this situation is to team up with an experienced marketer who can guide them through the first stages of internet marketing and help the newbie avoid some of the pitfalls that plague newbies and drive them from success straight into failure.
There are numerous places to gain that type of experience and information. It would take volumes to write about each one. My intent here is simply to make the newbie marketer aware that “you are not destined to failure.” As a matter of fact, failure in and of itself is also a learning tool. Thomas Edison was quoted as saying, when questioned by a reporter as to why he was not discouraged after failing 10,000 times in making the light bulb, his answer was, “Why should I be discouraged? I found 10,000 ways it would not work!”
So it is with gaining experience in internet marketing. You can go the way of 10,000 failures on your own, just so you know not to try it that way again, or you can read about the one or two ways a person who has had success did it and then follow the same path. I’m not talking about “copying” the person (though some advocate that). I’m talking about seeing what your comfort zone is; I’m talking about what “clicks” with your personality, experiences, desires and goals.
Not every method works for every person. If you examine successful marketers, almost all of them utilize the fundamentals but then they tend to specialize in certain areas. Take, for example, a football team. You see the players all decked out in their uniforms and you can rationally say about any one individual, “He is a football player.” And that statement would be true.
But if you look at the individual players and analyze their strengths and weaknesses, you soon realize that some of them weigh 300+ pounds. That person probably is not a wide receiver or a running back. Most likely, he is a lineman. Another is short and lanky and you see him out kicking field goals all practice long. You see a player throwing balls through tires hung at different levels and different yardages – he is probably a quarterback. Each person has a unique set of skills they bring to the “football team.”
So it is with internet marketing. You may not be cut out to be a marketer in the self-help niche. You may be more of a hands on type of person who enjoys working on cars or building houses, making you uniquely qualified to assist others in that niche. People looking for information on “How to fix their car” or “How to remodel their kitchen.” Others may be more uniquely qualified to give “relationship advice.” Others on “How to build a website.”
You see, there are 1,001 different ways (actually more than that) to make a living as an online marketer. YOU have a special skill set that somebody needs to know. And you have the opportunity to share the experience you already possess in that area – and be paid for it! You need to sit down and ask yourself (and give an honest answer), “What do I know that other people always ask me about?”
It could be anything from repairing a clogged drain to fixing a car engine; from hanging dry wall to installing landscaping. Whatever you enjoy doing; whatever you are always helping someone with; whatever people are always seeking your advice on – these are the areas you need to focus. This is probably going to be your niche market. This is the area you will probably be the most successful.