The days are gone when people used to read magazines or books for an idea in interior designs.
The internet is now the primary source for ideas for any subject. As business owners, that means potential customers are scouring Google each day for inspiration to design their interiors.
If you are looking to expand your interior design company the first thing you should ask is “How do we reach clients and introduce them to our interior design services?” The best way is digital marketing. Digital marketing by itself can bring your interior design business a many benefits. It can help display your work, reach potential clients, attract new customers, and create more leads in business all at once. It’s just a matter of make sure that the strategy you’re using is effective enough to allow you to optimize everything.
Here are some digital marketing essentials that you must implement in 2018 to maintain your lead flow and get results. A solid digital presence takes a lot of effort and time to build and implement, but these internet-based marketing strategies will provide instant positive outcomes. Check out these interior designer marketing strategies:
Build an effective website:
Digital marketing is a range of marketing channels but the first point of interaction between a business and a lead is a functional website. It’s where they visit to find out more about your business and who you are. Your website’s purpose is to introduce visitors to your products and services as well as an exhibit of your work. It’s also the spot for visitors to reach and find your company when they’re looking for the services you provide. Keep in mind that your portfolio is an important element of your website. Be sure to include professional photographs jmak.com that highlight your finest works. Use infographics to provide better explanations. A stunning website can help turn your awesome business concepts into a brand that is successful.
Blogging is among the best ways to share your skills and expertise. Start blogging and update your blog at least once each week to achieve the best results. You can post anything on your blog that you wish to write. You could write about your business, share past projects or case studies or simply suggestions for home decor. Be professional and share only meaningful things. Make sure your audience realizes the expertise and experience you possess in your field by your posts.
Make use of social media
If you don’t own a business profile on Facebook or Twitter sites, get one to create one now! Account creation on social media is completely free and can be a great way to stay connected to your audience of choice and leads. Upload your most impressive project images on Instagram as well as Facebook with interesting content to grab your followers and their attention. Upload photos of your latest projects with catchy tags. If your fans find your posts appealing they may be able to share them with their followers too! Pinterest isn’t a popular social media platform however, it’s an excellent space for interior designers be discovered. Make boards that feature photos of well-designed homes and rooms including your past and current designs.
Make use of the power of video:
Utilizing video in your marketing plan is ranking as a top strategy in recent times. One of the major benefits of using video is that they can rank highly in search engine results by their own , without the need to spend a lot of time on optimizing them. Try to improve the appeal of your brand portfolio with creative videos. Create a short introduction video that will explain your strategies and methods for interior design. You can upload it to YouTube!
Consider displaying your design or work via visually appealing mediums, and increase your profile and visibility overall. If you wish to, you can share these videos via social media or integrate them into your blog posts to improve search engine optimization (Social Engine Optimization) and get more and more people to your website.
SEO for your interior design business:
One of the most exciting methods to increase your company’s presence over the web is through SEO. Find relevant keywords and optimize your interior design site with the most relevant keywords that will benefit your business. When you are trying to rank for interior design there are two key words that people use in their study. These are ‘interior designer as well as ‘interior designer’. However, if you’re trying to promote your business in a prominent city, consider using the phrase “interior designer Los Angeles’ for example to be more prominent within your local area. Do not forget to mention your specialty or area of expertise. Maybe it’s Coastal Cottage style or Modern Industrial. Whatever the case, showcase your work and make sure you use the right keywords! Create single pages to ensure that visitors can get to know your expertise and find your specializations easily.
Keep your name in the public eye:
There is no doubt that the most impactful marketing material you can use for your business is written by your clients and not by you. Reviews online from your clients work as an honest assessment of your efforts and past projects. Plus, these reviews make a great influence on hiring decisions. Three important things to be focusing on:
Every single project you complete has a lasting impact on your business reputation and marketing efforts. To earn high-quality reviews, please your clients with your high-quality work. If something goes wrong, you will get low reviews which impact your marketing.