Everyone who runs a business, no matter how small, needs to have an advertising ‘plan’. Most people who start a small business, usually do so on a shoe-string budget, but with the internet now available to ‘most’ mobile phone owners, NOW is the time to start your ‘Underground Ninja Advertising Tactics.
Firstly, you need to spend a small amount of money on obtaining a domain name and a cheap but reliable hosting account scrape google results. This could cost you as little as $25 inclusive.
Godaddy.com or Hostgator.com are two great services that offer good value for money, as well as simple step-by-step guidance for those with little or no experience.
Choosing your domain name carefully is ‘essential’ to your Ninja advertising success. It needs to be short, sharp and snappy. Above all, it must be very easy to remember. Like Google, eBay, Yahoo. They are all instantly memorable, which is why they’ve been so successful. My own domain FRED67.com was chosen specifically for this purpose. Not only that, but the logo is also bright and colorful, adding to it’s attraction-factor. The tag-line ‘The Search Ends Here’ adds a little mystery to the inquiring minds of the public.
Imagine if you saw that scrawled somewhere as you were out and about. Wouldn’t you just think to yourself, “I wonder what that’s all about then?” If you had an internetty mobile phone, you might just type RED.com into the little browser just to see, and even if not you, many people would. But what they find when they arrive at your index page is vitally important.
Whatever your business is. You need to hit them ‘hard’ with your message about your business. Again, it needs to be short, sharp, and to the point. It needs to tell the visitor in just a few short lines ‘exactly’ what you’re about. If you have a pretty web-page up that’s fine. But your message could hit people even ‘harder’ if it was standing alone on a white background with no frills or distractions anywhere to be seen. Just your important message and a divert link or telephone number for more details.
Most people will agree that the economy is pretty shaky and that people are scared. People are losing their jobs, their homes, and much more.
My first suggestion is that you STOP watching the news. This negativity can begin to wear on you, especially if you are one of those people that just lost your job, your stressed out about money or you are just barely scraping to get by.
There are so many ways to save money and so many ways to make money in this economy. You just have to know how to do it and most importantly be discipline about it. Simply take control of your money, start budgeting & become aware of what you are spending your money on. Do you really need that new purse, the latest gadget, new shoes, etc? Many times the answer is a big fat NO!
Now, for those of you with only one income, then you really need to get serious about not only ways to save money, but looking for ways to make money. Get a plan B before you actually need it. I know too many people personally that are losing their jobs and wishing they would have had a backup plan.
Did you know that there are over one thousand roofing companies in British Columbia (most in the lower mainland) and well over five hundred in Alberta? There are close to thirteen hundred in Ontario! (Data from Yellow Pages as at December 2008)
Let’s take a look at British Columbia (BC): At the last count there were 1016 Roofing companies in BC, which means there is competition to service the 1,642,715 private households in BC (Statistics Canada 2006 Census). Keep in mind that many of those private households are in condos and apartments, which means more than one family shares the same roof, so there are fewer roofs than private households, making your competition fiercer. Also bear in mind that the number of potential clients is spread over a province and not all are in need of a new roof at the same time, but spread over a period of fifteen to fifty years; this significantly adds to your competition . . . in some areas making competition very fierce. The current economic recession will make sales more difficult . . . you need a focused and effective marketing strategy that will increase sales or at least maintain current sales levels in the short and long term.
As is the norm for most businesses, a skewed normal distribution curve for sales applies. This means that a very small percentage of high performers get many roofing contracts every year, the bulk of the roofing companies do an average number of roofs per year to generate a respectable income, and the rest at the low end barely scrape by with a minimum number of clients.