The best way to optimize your Instagram channel for direct sales will bring immense benefits.
This article will discuss the best ways to utilize Instagram to help you with your Direct Sales Marketing business. The intention in this post is to help you turn the account you have on Instagram account into an income opportunity.
If you don’t understand the basics of marketing through Instagram You allow your competitors to win.
Marketing through Instagram grows your website traffic and number of views per month. It’s true, Instagram is just that powerful! (source: affiliatemarketing.com)
Below I share top tips for all affiliate buy Instagram views marketers. If you’re looking to market your direct sales products through Instagram you need to keep following.
#1: Tell People What to Do
Nothing can grow your business more quickly than telling your customers what you want them to do. This is a Call to Action. It works, it is proven time and time again, and it is true. In the fast paced digital world, you need to demonstrate to your followers what you can do to help them. You then inform them where to go for the assistance they need. Your audience will appreciate your “straight to the point” method.
Based on our personal experiences, Instagram is a unique social media site in this regard. The typical user of Instagram is likely to scroll through a picture, check the description, and then click the call to action. Simple as that. To earn sales through Instagram you must give an incentive to click “Click the link in profile if you want to learn more!”
Based on our experience, when the call to action comes before the amazing offer you get more leads.
Wow! Sounds fantastic right? Then what do you know? It works.
There are many ways to draw attention to your target audience. It all starts with getting the right images and calls to action. This leads us to tip number two.
#2. Identify Your Audience’s Preference
Images that appeal to the customers’ preferences is the most crucial step to the business to make money on Instagram.
The process of identifying, directing, and remaining relevant to your target audience is the critical factor. Also, whether you earn the highest income from this platform.
Understanding your target audience’s preferences is a huge issue. I have seen what happens when business owners publish inappropriate content to their intended viewers. Let’s just say it isn’t attractive!
Luckily, you’re having a good knowledge of the preferences of your readers. So this should be simple. Check back your Instagram feed and look at the popular posts. What posts have received comments, shares and likes? Your audience is likely to have the same tastes and preferences you do. Begin each Instagram post with a question “Would this image pique my interest?” “Would I buy this?” If you answer yes, then you’ve found a fantastic piece of content.
Take a look at your competitors’ pages as well. Take a look at their most popular posts as well as images. As you look for images people in your niche are interacting with, make similar ones for your own page.
Once you’ve established the preferences of your audience, it is time to proceed to tip number 3.
#3 Identify the Profit Locations
The options to monetize your Instagram account Instagram are limited when you’re representing a direct-sales company. The majority of direct sales companies do not permit their affiliates to purchase advertising space. Be sure to read the fine print on your affiliate membership. There is a good chance that paid advertising isn’t allowed.
What do you need to do?
Do you remember tip number one? The call to action? Your affiliate’s circumstances require you make a strong call to action for the profit-making place.
But wait. Do not share your affiliate link here. Instead You should create a compelling freebie instead. Your goal is to lead viewers to your content. You can share this freebie link on Instagram or any other social media platform. This link will collect emails from people seeking more information.
How do you define content? Content is what your targeted audience wants. If you are in the makeup industry then maybe a freebie for contouring tips is a good option. If you represent those in the wellness and health industry such as low fat recipes would work.
The aim of these locations for profit is to capture your Instagram audience and turn your followers into customers. Create a call to actions in the description to “Click the Link in the Profile” in the description. This is your profit location. The next step is to move from the profit spot to an sales funnel. Continue reading for tip number 4.
#4: Educate, Give Variety and Repeat
Once you’ve directed your audience to the profit location you will need a plan of action. Take the leads who wanted your freebie and convert them into a sale.
We suggest a technique that makes use of three different characteristics.
Begin by educating yourself.
Someone who is interested in your freebie is a “freebie-seeker’. Until you follow up with education about your product, they are unlikely to purchase.
Inform them of the information they need and build trust.
Give your leads variety.
The key to converting a lead to an actual sale is to have an elaborate follow-up process in place. Plan a marketing strategy that includes email marketing, discounts, and valuable “how to” graphics. Make infographics that show your customers a new way to use your product. Also, you should invite them to webinars, or other live events that are hosted by you. This is crucial to getting them to the sale. What is effective for one person may not work for everyone. You must have enough variety to make sales from many diverse personalities.
Humans have to be exposed to the same message on average 12 times before the message finally kicks in. It can be exhausting repeating your information about your product over and over. Understandable. But , remember that your customers didn’t hear you at first. They did not hear your voice the second, three or four times!
Do not make the mistake of thinking that the one “before and after” image on Instagram will bring you a deal. The purpose of Instagram marketing is to draw the potential customer to a sales-oriented environment. It is here where you speak to them repeatedly and over again. If your audience heard your sales pitch the first time, you would have made thousands of sales.
If this isn’t the scenario, then the chances are they’ve not been able to hear your pitch. Removing them from the social media channel with a call to actions. Take them to a ‘profit location’. Put in place a campaign of marketing that is flexible and keep in touch with them over and over repeatedly.
#5 Analysis & Optimization
Analysis and optimization must be a large part within your Instagram strategy. There are two types of analysis techniques you need to understand. Quantitative (measurement) and Qualitative (non-measurement).
This is where you can determine the amount of response to each image or post. Create a spreadsheet (or make use of an analysis application) which allows you to determine the amount of interaction for each post.
The desired measure for you is going consist of the quantity of people who click to your page’s link.
It is important to determine how many of those clicks resulted in a lead (they provided you with your email). Quantitative measurement shows you revenue potential. When each of those leads follow your marketing strategy (tip #4) you have a good starting place.
It is your goal to create efficient Instagram campaigns. So , the more data you are able to add to an analysis like this one, the better you’ll be.
* Day / time of day displayed
* Content type – link, photo, video etc.
* Ratio of clicks on links in lead-capture.
Make use of this method to construct an image of which activities can be profitable and which efforts are unnecessary waste of time.
Qualitative analysis will look at aspects of your marketing which are not based on numbers. Your qualitative analysis will cover the aesthetics of your company. Here are a few questions to start with.
* Am I providing sufficient information? Does my content support my efforts (giving individuals enough reasons to move)?
* Does my link to my freebie work with the Instagram platform?
* Given all that I know about marketing, will I come across as”a “spammer”?
* Am I providing real value to the people I am targeting?
These qualitative measurements should be one of the most important things to think about. Are you paying sufficient focus on the service you offer or are you trying to make a buck? Trust us. We know the difference between a sales person and someone who has value.
The only way to be successful in sales is to be the value-leader first, through qualitative analysis. The more value you give away, the more success you will enjoy.
The process can be a lengthy one.
It might feel comfortable to aggressively promote your direct sales product on social media. We’re here to help you. Take the time to represent yourself as a value leader and you will earn greater profits in the long term.
Have you read the 5 steps to monetize your direct sales company by using Instagram.
1. Tell people what to do
2. Identify your audience’s preferences
3. Locate the profit area
4. Instruct, variety and repetition
5. Analysis and optimization
Take these actions and you will outshine your competition in your field. Direct sales is profitable via social media. But you must prove that you’re beneficial to your customers first.