Optin Email Marketing – A Beginner’s Introduction

Optin Email Marketing is an integral part of internet marketing whereby you collect email addresses from subscribers who expressed interest in receiving more information from you about a particular niche. This is done by posting a squeeze page on the internet describing in a very concise manner, the product and services you are offering. Subscribers who voluntarily provide their email addresses into the optin form provided by your squeeze page will become your subscribers. This process is the basics of Optin Email Marketing.

Optin Email Marketing has many benefits. First and foremost, you get targeted subscribers who are more responsive to your email campaigns. A more responsive subscriber list will mean more potential sales for you. It is pointless to have a huge subscriber list which is not responsive to your emails Email1and1. You will not generate any sales if nobody cares to read your emails. You would rather have a smaller pool of responsive subscribers who are reading your emails every time you are promoting a good product to your subscriber list. The higher number of subscribers reading your emails and sales pitch, the higher the chance for you to get sales. This is the power of Optin Email Marketing! Another key benefit of Optin Email Marketing is that since you have obtained the approval from your subscribers to send them regular emails, you are protected from any SPAM complaints. Also, your emails will less likely to be ended up in your subscribers’ SPAM or Junk folders in their email inbox as they are most likely to whitelist your email address and domain name in order to continue receiving your emails.

There are two types of Optin method in Optin Email Marketing. They are the Single Optin and Double Optin method. Single Optin method is the most convenient method for everyone as each individual simply fill in his or her email address in the optin form at the squeeze page and click on the Subscribe button. The email address will in return be captured by your auto-responder. Due to the easiness of this signing up process, it usually yield a higher optin rate as compared to the Double Optin method. In Single Optin Email Marketing, the typical optin rate will range from 30% to as high as 60% depending on the quality of your squeeze page. The biggest drawback in Single Optin method is that you may get a bunch of invalid email addresses from your squeeze page due to various reasons. Sometimes, it can be caused by accidental typo errors when keying in the email address. Sometimes it could be intentional mistake so that people can get through to your freebies download page.

To overcome the drawback mentioned above, some internet marketers start practicing the Double Optin method. This is called the Double Optin Email Marketing. It is a more complicated process as compared to Single Optin method because there is an extra email address verification step whereby each individual is required to perform. He or she will be requested to confirm his or her email address by clicking on a link contained in an email which was sent out immediately by your auto-responder after he or she completed the signed up process at your squeeze page. Sometimes, this additional step of email verification may turn away some of your potential subscribers but on the positive note, you will get 100% keen subscribers with good email addresses from your squeeze page. This is the biggest advantage of using Double Optin Email Marketing.

The main lifeline for a company to survive is generating new sales and repeat business from existing customers. Without existing customers staying connected and engaging with you and new leads entering your sales pipeline you company will stay stagnant and not grow. However, implementing a well planned email marketing strategy can help your business generate new leads and nurture existing clients to ensure continued growth.

Nearly everyone uses email and it is continually growing and evolving. Email marketing is a drip marketing technique which is a direct marketing strategy. It involves scheduling promotional messages with relevant and specific calls to action sent via email. It is a campaign spread over a period of time.

5 things to consider with email marketing
Everyone has heard the saying ‘don’t run before you can walk’, well the same applies to email marketing. Any email campaign must have best practices implemented before any social media integration. If your email campaign is poor it doesn’t matter how much social integration you have, it just won’t work. So, here are some basic guidelines.

#1 Start with a clean database
Make sure your contact database is clean and complete as this determines how successful your email marketing campaign will be.

#2 Keep it personal
Always make your emails personal so your readers know you are human and feel like you are personally addressing them. Rather than starting ‘Dear friend’ or ‘Dear customer’, use the greeting ‘Hi John’ as this will go a long way.

#3 Compose a catchy subject line
As soon as the email lands in the inbox of the recipient it is the subject line that will stand out next to the sender’s name. Ensure the subject line is catchy and will compel the reader to open the email. It is the subject line that will make or break your email.

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