The June 2010 report released by the Paris-based Organization for Economic Co-operation and Development confirms current news trends: traditional newspapers have been declining since 2008 and their conservative estimate that “about 5% of all Internet visits are related to reading news online.” Whether you intend to have your blog picked up by Google News or you’re just realizing the benefits of getting picked up by a news service, you’ll want to be sure your blog is prepared for submission.
First, if you haven’t been to Google News, it’s time to explore. You’ll find articles from traditional news sources like CBS, BBC, The Wall Street Journal, USA Today and other news sources. Google doesn’t go out and buy news papers, and then clip and scan articles for the web. All of the news sources have an RSS feed (a blogging basic) so that when a news article is posted on their website the feed is picked up by Google News capsdoc.com. RSS feed is at the core of getting news articles to Google, which means your blog has the same potential to get picked up by Google News as the big guys! That’s right – you’ll find Perez Hilton’s celebrity gossip blog in Google News along side the New York Times.
Getting into Google News isn’t just fate or coincidence: blogs and websites have to be submitted. To ramp up the likelihood of a successful submission, your blog must be news worthy and should not promote yourself or your products. Follow these 4 tips so your blog will be ready to submit to Google News.
When doing article marketing, especially for article directories, I usually suggest that marketers focus on writing evergreen content that will last. Although usually the directories have the feature to edit previous articles, it could take a lot of time to edit timely information every so often.
However, there are times when timely information could be beneficial. Current events, for example, always are in demand for popular articles. Whenever there is a new development in the industry that is related to your business, you could (and should) tap into it by writing an article or a series of articles.
Now here’s a tip. You don’t have to write a whole new article if you don’t want to. You may have a few evergreen articles that you can reuse by giving them a current slant. Of course, the content should be rewritten, summarized or updated as necessary to avoid similarity.
You could offer your commentaries about current events and developments. Perhaps the industry changes so fast that people are wondering if your methods or tips still hold true. Restating the points and explain why they may or may not be working right now is one way to related to the changes. There are certainly unlimited ways to do it.
If you really want to piggyback into current events for traffic, consider subscribing to news/blog feeds, reading newspapers, and/or watching television news. Often with a bit or no change at all, you could turn a timely article into press release to be posted on press release sites for additional exposure.
Blogs all over the world are being used for very different reasons, from social commentary to making money. Blogging thus has become a vital source of business, information and social interaction. It has also begun to be used within the teaching system, enabling interaction on educational issues outside the normal classroom experience.
The blogging community is vast and varied, making it the perfect way to speak out and discuss topics you are interested in. Discuss particular political issues, hobbies, social debates and information particular to your course. Like online educational journals, blogs can be used for sources of information for you interest or course, with the added bonus that you can directly interact with author and other bloggers to debate and discuss the issue.
Blogging is becoming particularly valuable to shaping the way we learn in an educational setting. The debate element encourages outside of the box thinking and enables a student to articulate themselves in a debate. It is particularly useful for the shier student, who shies away from speaking out load in class, as it allows them to still interact, get across their opinion and debate the topic without feeling uncomfortable.
So what are the main pros of using a blog in an educational setting? It encourages class mates to share, discuss ideas and debate an idea. It essentially allows people to develop their own opinion and enables them to express themselves with not many limitations. It’s a great way for an individual to develop their sense of self, their beliefs and opinions, which is vital to confidence and self-esteem levels and in turn educational performance. Not only this, a blog allows for a great amount of autonomy, allowing the person to keep any information private.
Furthermore, a blog also creates a community in itself, enabling the sharing of information and the creation of friendships. It is a great way to boost teacher-student and student-student relationships by breaking down some of the barriers in the normal classroom setting.
There are a few cons of using a blog in an educational setting as the information may be at times unreliable or biased, simply because it is based on opinion rather than fact. This can be a problem as sometimes educational blogs are seen to be factual in nature, which in often more than not true due to the very medium. Regulation can also be another issue, as rude or undesirable comments may appear time to time. This problem does mean you often have to regulate comments, which can be somewhat time consuming.