There is no denying that creating your own Blog and opening it up to your prospects and target market will have a massively positive impact on your online presence and plays an important role in “Attraction Marketing”.
Notwithstanding this, there can be confusion over what a Blog actually is. Blogger.com offer the following definition: “A Blog is a personal diary. A daily pulpit. A collaborative space www.earlynewspaper.com. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world.”
Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules.
In simple terms, a blog is a web site, where you write information on an ongoing basis. New blogs show up at the top, so your visitors can read what’s new. Then they comment on it or link to it or email you.
Blogging is a great way to drive traffic to your site and is incredibly important in building your credibility and brand. As I have said in previous articles, people buy from those they trust and like, so blogging helps us connect with our prospects and build relationships.
It is important to remember that if you write your Blogs correctly they will get placement on the search engines, thereby getting more traffic to your web site.
When you write your posts, make sure that you are providing information to your audience which will be of interest and provide valuable information or advice. Do not make your blog like a sales pitch!
A few tips when you write your blog posts.
1. When you post, you want to come up with a headline that includes some of your keywords in them. (Keywords are the words that are picked up from the Search Engines. You may also want to “play on words” in your headlines to get your keywords in them without being blatant. For example “Why Your Net Biz is leaving the competition behind” The keyword “Your Net Biz” has been woven in without obviously coming out and promoting it.
With the popularity of the internet, as well as the blogging craze sweeping the nation, it only makes sense for companies to add a blog or latest news section to their website.
Matthew Glover, the Managing director of Conservatory Outlet, says, “We’re continuously developing our online presence by adding more and more good quality content to our website. By adding the conservatory blog section, using WordPress, we are able to quickly and easily add up to date information in a search engine friendly format.”
WordPress is a very powerful tool and helps sites that were before not ranking well in Google to do so. It automatically inserts meta information in to posts and categories, helping people who do not know much about SEO to rank better. It also allows those who have a better knowledge of SEO to tweak certain things and have a new, regularly updated, section to a website.
A blog also helps to build online presence and goes hand in hand with social networking. The use of websites such as Digg, Reddit, Twitter, Facebook, Stumbleupon, etc, help to bring in visitors to blog posts – as well as helping to make the website seem like an authority on the matter.